For many SMEs, internet marketing is becoming a matter of increasing priority. There is a growing awareness among companies that it does make a difference whether you are found online or not. Internet marketing is a very broad concept. In short, it includes all the activities needed to make your company easier to find online. The Honest Reviews are there now with the best examples for your better understanding.
That can be the improvement of your website for search engines, advertising in search engines, but also, for example, the use of social media or creating a Google Maps business listing for your company. Internet marketing is, therefore, very diverse. Everything is in place to better present your company to people through internet activities in order to generate more customers. In this blog, we give 20 internet marketing tips with which you can make your company easier to find online.
Update your website regularly
We live in 2019; a website with content from 2008 is no longer possible. Many websites also have the ‘looks’ of a website that dates from the early 2000s. Join the web standards and renew your website at least once every three years. In addition, you must regularly provide your website with new content. Add this information to your pages, write news articles, or start blogging. Stay up-to-date.
There are more and more mobile devices. These mobile devices can also access the internet. About half of the Dutch use his or her mobile every day to visit websites. You do not have a mobile-friendly website? A missed opportunity. Mobile-friendly websites provide considerably more conversions. After all, a mobile-friendly website is user-friendly, and that will be appreciated by the number of visitors to your website, and Google will reward you for this.
Nowadays, many companies choose to blog. They write articles on topics related to their business. This attracts many more visitors to the website, and Google will see that you are actively working on offering visitors valuable content. New, fresh content will do your website a good job. By blogging, you attract new visitors to the website. If the blogs are interesting, you will continue to fascinate the visitors.
Google Analytics is a wonderful tool that allows you to register all kinds of visitor data when they are on your website. You can find out how many visitors you get every day, which pages they visit, where they come from, which device they use, and so on. So if you blog, you can also immediately see what it brings to your visitors.
Optimize your website locally
Imagine you have a clothing store. Then it is important that people from the area find you. When someone goes looking for clothing store via Google, the searcher will, in many cases, use the term ‘clothing store, Kampen.’ But also ‘clothing Kampen’ and ‘buying clothing Kampen’ are options. So make sure that these types of keywords are on your website. So that local searchers can find your store. In addition, it is much easier to be at the top of the search results locally than on competing words such as ‘clothing.’ To put these words at the top, large budgets are often used for SEO campaigns.