Before you begin your optimization work, you also need to know the baseline, that is, the current search engine rankings for the keywords for which Search Engine Optimization will begin. You can also manually track by googling the selected keywords, but there are a couple of problems. First of all, it is very laborious and reporting takes time. Second, Google learns your behavior and starts showing your own business page to you with incredibly good rankings. There are good, unbiased tools for monitoring your rankings, which will automatically send you a search engine rankings report to your email. You can read more about these tracking tools in the Tracking and Analysis section. Using the search engine experts for the same happens to be essential there.
When we know about search engine rankings, you also need to know a bit more about the baseline. You should have a good idea of how many visitors to your site have come from Google’s organic search. You can find this information in Google Analytics or similar analytics software, for example. As a starting point, it is also useful to know the web page load time, the number of links to the pages, the level of technical optimization and some other information. This step can also be outsourced and many companies offer SEO auditing or similar services that will give you a complete picture of the current state of your pages. If you want to do the audit yourself, there are some useful tools at the end of this guide that you can use in your audit.
Technical optimization of pages
In this section, we cover the most important technical issues that affect organic search engine visibility. Things are not in order because Google does not publicly disclose the importance of these individual factors.
The age of the domain, that is how many years old the domain is, is one of the factors affecting the Google algorithm. In addition, how many years your domain has been registered is important to Google. In common sense, these are signs of the reliability of the pages. If the domain has been in use for 15 years, this is a clear indication that it is a relatively reliable and relevant site. On the other hand, if you always register your domain for only one year, the question arises as to whether this is just a test or promotion page. If you are serious about your business, you should register your domain for 3-5 years.
The length of the domain name, i.e. how many characters it contains, is an impressive factor. Try to avoid domain names longer than 15 characters. Short domains are also easier to remember, and they are not so easily typed.
You should always choose the FI terminal for the domain pages in the Finnish language. If you have international activities or your pages are also in English then com-domain is a really good option. In fact, all other domain terminals should be forgotten at this point, if at all possible.
Searching for a domain or actually a search term as a domain has been a very common way of doing search engine optimization in recent years. Many people also think that just getting a domain name will solve all your search engine optimization problems. With good search engine optimization, it is easy to override such domains, because usually these pages are not properly optimized.